(AARP Blog) – A decade ago, research revealed a fatal misconception: American women believed that heart disease was a man’s disease. At that time, heart disease was the leading cause of death in the United States, causing 1 in 3 deaths in women.
The National Heart, Lung, and Blood Institute launched The Heart Truth® campaign in September 2002 to create a national movement and transform how women think and act about heart disease. You probably recognize The Heart Truth’s signature Red Dress®—it has appeared on 29 billion product packages, and 1.7 million Red Dress Pins have been distributed across the country.
Ten years later, the campaign celebrates the good news that women are living longer and healthier lives. More women are talking to their doctors and taking steps to protect their hearts. Heart disease deaths continue to decline, and today, of the women who die, 1 in 4 women dies of heart disease.
Although significant progress has been made, there is still critical work to do. Many women still don’t take their risk for heart disease seriously or personally.
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An equal opportunity disease with the same root cause–the western diet.